Network World Data Center
Another selling point of bare-metal cloud providers: local service
Several things make bare-metal cloud providers appealing compared with traditional cloud providers, which operate in a virtualized environment. Bare-metal providers give users more control, more access to hardware, more performance, and the ability to pick their own operating environment.
There's another interesting angle, as articulated by Martin Blythe, a research fellow with Gartner. He maintains that bare-metal providers appeal to small and mid-sized businesses (SMBs) because those companies are often small, local players, and SMBs looking for something more economical than hosting their own data center often want to keep the data center nearby.
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